Comedians In Cars Getting Coffee | Netflix Partnership

Product Integration means nothing without the right partnership.

The partnership between Lavazza and Comedians In Cars Getting Coffee, integrated a brand that places a high importance on craft into a show that celebrates the the art of automobiles and comedy over, you guessed it, a great cup of coffee. Thus, making this unique partnership more than a standard product placement and instead put the client and product as the centerpiece of the show allowing the client to have FaceTime not only with Jerry, but the multitude of celebrities involved over the two seasons.